Starting at 7 p.m. Wednesday, B93.3 switched its music lineup to all Christmas.
The radio station said in a news release that they kicked off their holiday season with Bing Crosby’s “It’s Beginning to Look a lot like Christmas.”
B93.3 says it plays the most Christmas music in Milwaukee, and it will focus on Milwaukee holiday traditions.
“B93.3 is proud to once again be Milwaukee’s only 24/7 Christmas music station and provide our listeners with a truly local Christmas experience that emphasizes holiday traditions and events in our community,” said Michelle Rutkowski, B93.3 Program Director in a statement.
